The Strategic Tourism Plan 2023-2027 is a key guide for the future of the tourism sector in Italy. Based on five key pillars-governance, innovation, sustainability, quality and inclusion, and professional training-it offers a comprehensive vision for promoting tourism that is not only competitive but also sustainable and inclusive.
Governance and Participation
Efficient and participatory governance is essential to tourism success. The involvement of all actors-state, regions, and local stakeholders-creates cohesive and shared strategies. This participatory approach is particularly relevant for accommodations related to cultural heritage and nature, which can thus benefit from coordinated management to promote the enhancement of their territories.
Innovation and Integration
Innovation is another crucial element in transforming tourism offerings. The integration of new technologies and the provision of personalized digital experiences enable the enrichment of the visitor experience. For facilities operating in historic or natural settings, innovation means not only technology, but also the ability to offer unique and authentic experiences, promoting experiential tourism that enhances history and the surrounding environment.
Sustainability
Sustainability is at the heart of the new tourism model. The Strategic Plan emphasizes tourism that protects biodiversity and promotes circular models. This translates, for accommodations, into a commitment to preserve natural and cultural heritage by adopting sustainable practices such as using renewable energy and promoting soft mobility. Historic homes and facilities surrounded by nature have a unique opportunity here to become models of sustainability.
Quality and Inclusion
Quality and inclusion are fundamental pillars in making Italy a welcoming destination for all. Unifying hospitality standards and improving accessibility not only raises the level of tourism offerings, but also makes possible a tourism that respects and values all diversity. Hospitality facilities can seize this opportunity to offer inclusive, high-quality hospitality that meets the needs of an increasingly attentive clientele.
Training and Professional Careers
Investing in training and professional careers in the tourism industry is essential to ensure a sustainable and successful future. Through innovative and targeted training pathways, it is possible to attract and retain talent while ensuring high-level services. This pillar is especially important for facilities that aim to distinguish themselves through excellence and authenticity by training qualified staff who understand and convey values related to heritage and sustainability.
Often, many sustainable practices are already in place, but are not adequately valued or communicated. Our task is to analyze and surface these actions, integrating them into an authentic and coherent narrative that reflects the values of the facility. In this way, we create strategies that not only enhance the guest experience, but also strengthen the identity of the facility itself, making it more competitive in a tourism market that is increasingly focused on sustainability and quality.
