Mulberry Villas

Our intervention aimed to strengthen its digital presence, making it more professional, consistent and aligned with the values of the project.

Google My Business: order, consistency and recognizability

We began with a complete overhaul of the Google My Business profiles. This enabled the three facilities to gain a clear and distinct presence, facilitating search, increasing credibility, and supporting a digital image coordinated with the rest of the Estate.

Instagram and Facebook: image, history and target audience

We then worked on the existing social profiles, working on profile optimization, definition of a visual grid that is consistent, elegant and in line with the identity of the Villas.
We also managed a dedicated editorial plan capable of representing the different target audiences, with a focus on key segments.

Social communication was rethought to enhance atmospheres, experiences and uniqueness of the Villas, creating a digital narrative capable of attracting exactly the desired audience.